We are starting
our class with the short discussion about the airlines services provided in our
country. As we know, MAS Airlines is established as Malaysia’s main airline before.
However, Air Asia has been the famous low cost airlines nowadays. From that
fact, we could figure out the main topic we are going to learned on that class.
On that fine class, we are studying about the five generic competitive
Strategies. There are five main components of the strategies used by the
business today.
The type
of competitive advantage being pursued
From the
discussion, we could figure out that Air Asia is one of the best examples of
the low-cost provider strategy. We already know that the services provide by
that airlines company is focused on its objectives as to deliver people to the
places they want and the company were not focusing on other aspects.
That is the way
how they cut cost in their services as to offer low cost services to the
customer. It shows that Air Asia is one of the examples of best cost leadership
strategy. Other examples are Mydin, McD, and Dell. From the examples, we could
see how the company run their business through the strategy they used.
For
me, the topic is quite interesting as it gave me clear picture of the real
business strategy nowadays. So, we could just choose one strategy to be implemented
once we want to set up our own business. ;)
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