Tadaa... we meet again.. !! =)
For my second entry, I am going to tell about our second lecture of the subject. ^^ We have go through the two important chapter which covered the introduction of this subject. For the first chapter, we learned about the nature of the Strategic Management. The objective of the chapter is to studied how a firm may achieve sustained competitive advantage.The competitive advantage could be understand as anything that is well compared to a rival firms. =)
From my understanding, the strategic management is a process that involved three main part which included strategic formulation, strategic implementation and strategic evaluation.
The strategic formulation is developing a vision and mission of an organization. It were crucial as the vision and mission help to identify the external opportunity and threats of the firm. Then, the second phase is strategic implementation that functioning to allocated resources in order to execute the strategies . Lastly, the last important part as after the action stage is the evaluation of the plan finished.
One interesting value that fascinated me is the need of the intuition in a person to run the firm. The lecturer told us about the story of the son's owner of Jalen Ketchup's company which do inspired all of us. The story about the father's intuition that his son could succeed their company in the nationwide became reality. The father's dream becomes true as the intuition could lead to a successful.
Lastly, in Chapter 2, the lesson is the detail explanation about the vision and mission of the firm. The vision could be define as "how to become " which is the question about the method to achieve the target goals. Meanwhile, the mission is about " what to become" is the first setting goals off a plan. We could also applied the concept of the vision and mission in our daily life. The vision that relevance for a student like me is to get good cumulative grade (CGPA) in every semester. It is important as it related to my mission which is to get my first class degree in Bachelor in Muamalat Administration with honored. Inshaallah... ^^
Together we do our best to strive for the success... =)
wslm.. (^-^)





